Effective Date:  6/5/18
Last Updated: 6/5/18

Your Privacy is Very Important

Welcome to Amlia. We realize that the success of our service depends on the trust that you have in the way we handle your personal information. This policy applies to the website ("Site") and all products and services offered by Thriva Inc. (“Thriva”). It describes the choices available to you regarding our use of personal information the Site collects, uses, maintains, and discloses from you (“You,” "User") and how you can access and update and delete personal information.


You may access the Site as a guest, but if you want to use certain features of the Site you’ll have to create an account (“Account”). You agree that you won’t disclose your Account password to anyone and you’ll notify us immediately of any unauthorized use of your Account. You’re responsible for all activities that occur under your Account, whether or not you know about them. Inaccurate or incomplete personal information will affect the functioning of the Site, as well as the information you receive from us and our ability to contact you.

Amlia reserves the right to not process or to cancel your order in certain circumstances, for example, if your credit card is declined, if we suspect the request or order is fraudulent, or in other circumstances Amlia deems appropriate in its sole discretion. You may create an account or access the Site by logging in through a social networking site (e.g. Facebook, Google+) (“SNS”).

If you are not currently registered as a user of the Site, and you click on “Sign up” or “Log in” using an SNS that we support, you will first be asked to enter your SNS credentials and then be given the option to register for the Site. In this case, we may receive information from the SNS to make it easier for you to create an account on the Site and show our relevant content from your SNS friends. Any information that we collect from your SNS account may depend on the privacy settings you have with that SNS, so please consult the SNS’s privacy and data practices.

By proceeding, you are allowing the Site to access your information and you are agreeing to the SNS’s Terms of Use in your use of the Site.

Collection and Use of Personal Information

We collect personal information from you to provide an efficient and customized experience for you on the Site. “Personal Information” means information that can be directly associated with a specific person (and includes Home-Collected Health Information). When you register or update your information on our Site, we may collect Personal Information including your:

During registration or subsequently, you may choose to use certain features of the Site that will allow you to input other Personal Information with respect to your wellness, performance, and longevity goals such as weight, hours slept, etc. If you activate features about the particular supplements or medications you take, how often you take your supplements or medications, notes about how they affect you, whether you take your supplements or medications, and the frequency with which you would like us to send you reminders, we will store this information and send you reminders in accordance with your preferences.

When you submit stories or other User Content, there could be personal information about you. For example: you may have revealed name, age, geographic location or other biographical information in the context of telling a story about yourself.

If you are a healthcare provider, during registration you will be asked to provide information regarding your professional qualifications as well as other Personal Information.

You may also send healthcare providers, family members or friends information about the supplements and medication you are taking (your “Cabinet”) by means of the Site, so that these parties can view the supplements or medications you are taking. By sharing your Cabinet, you represent that you consent to our sending Personal Information about your supplements and medications to these parties. Such sharing of your Personal Information in this manner is solely your responsibility.

If you are a healthcare provider using the Site to invite individuals under your supervision to use the Site, you agree not to include any Personal Information about you in the text of these invitations.

We may also use your Personal Information in order to provide you with personalized third party content or links to third party sites that might interest you as part of the feed on the Site. We provide this third party content and/or links to third party sites for information purposes only and are not liable for such content or sites.

Non-personal identification information

We may collect non-personal identification information automatically about Users whenever they interact with our Site. As is true of many websites, we automatically gather non-personal information about your computer such as your IP address, time and date of visit, browser type, referring/exit pages and operating system. We may log this information for system administration, order verification, internal marketing and system troubleshooting purposes. We use this information to:

Information Sharing

We will share your personal information with third parties only in the ways that are described in this privacy statement. We do not sell, trade, or rent User personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may share your information with these third parties for those limited purposes, provided you have given us your permission

We may provide your personal information to companies that provide services to help us with our business activities such as charging your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

We may also disclose your personal information:

We may share non-personal information (such as the number of daily visitors to a particular web page or the traffic to an affiliate site on a certain date) with third parties such as advertising partners. This information does not directly personally identify you or any other user.

We may transfer our databases containing your Personal Information if we sell our business or part of it.

Aggregate Information and Non-Identifying Information

We may share aggregated information that does not include Personal Information and we may otherwise disclose non-Personal Information to third parties for industry analysis, demographic profiling and other purposes.

Third Party Websites

Our Site contains links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site, and another entity may collect personal data or anonymous data from you. Please be aware that the terms of this Privacy Policy do not apply to these third party websites or content, or to any collection of your personal information after you click on links to such third party websites. The links to third party websites or locations are for your convenience and do not signify our endorsement of their products, content or websites.

We may use a third party to gather information about how you and others use our Site. For example, we will know how many users access a specific page and which links they clicked on. We use this aggregated information to understand and optimize how our website is used.

Amlia is not responsible for any damages arising from and expressly disclaims any liability associated with how third parties collect, store, use or disclose your personal information. If you choose to visit one of these websites, you should review the privacy policies that govern those particular websites.

More About Social Networking Sites

Some of our services may enable you to post content to Social Networking Sites (“SNS”). If you choose to do this, we will provide information to such SNS in accordance with your preferences. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNS. We will not be responsible or liable for: the availability or accuracy of such SNS; the content, products or services on or availability of such SNS; or your use of any such SNS.


You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or contacting us at:

You may change any of your personal information in your account by editing your profile within your account or by sending an e-mail to us at You may request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.

Web Browser Cookies and Other Tracking Technologies

Web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Our Site may use cookies to enhance User experience. For instance, if you log in to the Site, a cookie will be used to recognize you as a valid user so you will not need to log in each time you use the Site. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

You can configure your web browser to remove cookies by following the directions provided in your Internet browser’s “help” section. Our Site does not have the capability to respond to “Do Not Track” signals received from various web browsers.

Targeted Advertising

Targeted Advertising (also known as online behavioral advertising) uses information collected on an individual's web browsing behavior such as the pages they have visited or the searches they have made. Third parties collect this information by placing or accessing cookies in your browser when you visit this, or other, websites. If you would like to learn more about the third party advertisers that may be aware of the fact that you visit this website, and to understand your choices about having such advertisers' cookies turned off, please visit


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.


You may use the Services only if you are 18 years or older and capable of forming a binding contract with Elysium Health and are not barred from using the Services under applicable law. If you believe that we might have any Personal Data from a child under 18, please contact us at We will take reasonable steps to delete the child’s information from our active databases.


Thriva, Inc. and are not entities covered by HIPAA and we are not subject to medical secrecy obligations.

HIPAA privacy rules apply to health plans, health care clearinghouses, to any health care provider who transmits health information in electronic form in connection with transactions for which the Secretary of HHS has adopted standards under HIPAA (the “covered entities”) and their service providers (“business associates”). This means that the information that you provide to us is not protected by the HIPAA privacy rules and regulations.

Users Outside of the United States

If you are a non-U.S. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in the Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country. By providing your data, you consent to such transfer. At this time, we do not support the Site outside the United States.

Changes to Terms or Services

We reserve the right to change this policy at any time, which we'll do through online posting or an email message sent directly to you (sent to the e-mail address specified in your account). We encourage you to periodically review this policy for the latest information on our privacy practices.

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting Us

You can contact us about this Privacy Policy by emailing us at